Why Hollywood is missing the point – content collaboration

I was wasting valuable time on Facebook and came across this article via the Vanity Fair page, and found myself feeling quite fed up about Read More

Pixar’s 22 rules of storytelling

A couple of weeks ago I wrote about storytelling, and then subsequently remembered this link I found a while ago. I love Pixar, their movies Read More

What makes a great story for animation?

As an avid reader and movie watcher I cannot resist the lure of a good story, even if the acting is appalling and the script Read More

GDPR (EU Data Protection Rules)Workshops

We simplify the data process for you. It’s no secret that in May 2018 life is going to get a little more structured for B2B Read More

Improving the customer journey for B2B marketers

Improving the customer journey A classic cliché of television talent shows occurs when contestants talk about having “been on a journey”. Much as this explanation Read More

Why B2B Marketers Ignore Mobile Marketing At Their Peril

A recent survey1 highlighted the fact that mobile marketing is not seen as a major priority for most B2B marketers, with 61% of respondents not Read More

Life’s not all that bad – ask Hans Rosling

I’ve had a tough week, I’ll be honest. One of my grandads passed away (yes, I’m lucky at my age to have any grandparents, and Read More

Black Box thinking

Last week I just finished listening to the book “Black Box Thinking”, and anyone that’s had a conversation with me over the last few weeks Read More

Customer journey: how to prioritise improvements

Shouldn’t I just improve everything in my customer journey? Well, no is the short answer. As more organisations are focusing on Customer Journey improvements as a Read More