Ice Blue Sky: B2B Marketing Agency, London and the South East, based in High Wycombe.

Skip to main content
Title:
First Name: *
Last Name: *
Job Title: *
Company Name: *
Telephone:
E-mail: *

At Ice Blue Sky we believe in keeping it simple.

Good B2B Marketing is not complicated, it’s a discipline. Ensuring you have the right pieces in place to create the right conversations with the right people.

The ultimate goal is to create an interest in your company and/or solutions.

We have developed proven methodologies that we know work, high level summaries are below, but the devil is in the detail so please get in touch if you’d like to know how we can apply the methodology to your business. Using our comprehensive industry knowledge we can help you achieve your objectives:

Marketing 7 steps »
Web 7 step value »
Events methodologies »
Social media for events »

We’ll even guarantee your results!

Solutions:

Create relationships with senior executives

Launch in a new market

Updating web and brand

“Marketing in a box”
for your reseller programmes

Marketing strategy and planning for high growth phases

Establishing a genuinely innovative thought leadership position

Compelling and effective creative content

Persona and content based marketing

Marketing Strategy

  • Marketing proposition development (Particular focus on Retail, Manufacturing, Logistics, Financial Services and Public Sector)
  • Target marketing profiling (Companies, Job titles, market issues)
  • Issue based messaging development
  • Integrated Channel strategies:
    • Social media
    • Online
    • Digital
    • Print
    • Lead generation
    • Search Engine Optimisation
  • Key Account Management
  • Account Based Marketing
  • Campaign themes
  • KPI's and programme measurement

Marketing Execution

  • Event management
  • Delegate recruitment
  • Venue search and selection
  • Telemarketing (via partners)
  • Email marketing & communications
  • Social media content
  • Search Engine Optimisation (via partners)
  • Direct marketing and mail
  • Advertising
  • Campaign content
  • Creative
    • Print
    • Electronic
    • Brand Development
  • Digital
    • Web sites
    • Microsites
    • PURL's
    • Flash movies and animations
  • Videos (via partners)
  • PR (via partners)
  • Whitepapers
  • Industry research
  • Surveys
  • Case studies

Marketing Measurement

  • Develop measurement strategy and plan
  • Granular, contact level measurement for:
    • Lead generation measurements
    • Cost per lead
    • Cost of sale
    • Marketing industry and account penetration
    • Campaign effectiveness

Customer Quote

“The use of multiple touch-points in this campaign was critical – coupled with the fact that each was integrated and that we could measure individual responses, resulting in our conversion rates being incredibly high. The second set of communications generated a 50% conversion response rate – an unprecedented figure and higher than our expectations with such a cold audience.”.

Cleone Cockburn, Sterling Commerce

Customer Quote

Working with Ice Blue Sky has freed up a huge amount of our time and allowed us to concentrate on the delivery of the events, giving us time to ensure the events meet all of our aims and objectives in full. They have taken away the responsibility for the communication and registrations sides of the process and we have the confidence to leave these elements completely in their hands.

Diane Kenny, EMC

MARKETING 7 STEPS

Ice Blue Sky can help you detemine the best marketing strategy for your business, solution and customers.

WEB 7 STEP VALUE

Ice Blue Sky can help you determine the best marketing strategy for your business, solution and customers.

EVENTS METHODOLOGIES

Ice Blue Sky ensures that your events are valuable to both you, and your customer.

SOCIAL MEDIA FOR EVENTS

Cutting through the hype, Ice Blue Sky maximises the value of social media and events.