ice blue sky - Design, Marketing and i.t. Services covering London, Buckinghamshire and the Thames Valley  |
Marketing Services:
Strategy:
- Market Definition
- Industry Marketing
- Messaging development
- Database gap analysis and building
Lead Generation:
- Campaign Management
- Electronic Mail programmes
- Direct mail programmes
- Networking Events
- Conference Support
- Telemarketing (via Partners)
- Public Relations (via Partners)
Measurement and reporting:
- Detailed reporting across all activity and investment
messaging
End-to-end marketing
At Ice Blue Sky we understand that the value of marketing lies in tangible, measurable, qualified sales leads. The key to achieving this in B2B selling environments is to have the marketing programme driven by your business objectives and operating in conjunction with a solid understanding of your target audience. Integrated marketing programmes ensure you remain focused – and can clearly highlight what is working and where improvement is needed.
Detailed programme measurement means you can see exactly what ROI your marketing investment is generating – accurate cost per lead and contribution to sales revenue pipeline measurements are always on hand for our clients so they can assure internal stakeholders of tangible results.
With our broad range of in house expertise we understand the business context of your marketing programme – with us as an extended part of your sales and marketing team you can be confident of industry knowledge, innovative ideas and solid results.
