Ice Blue Sky : Marketing

Marketing Services:

Strategy:

Market Definition
Industry Marketing
Messaging development
Database gap analysis and building

Lead Generation:

Campaign Management
Electronic Mail programmes
Direct mail programmes
Networking Events
Conference Support
Telemarketing (via Partners)
Public Relations (via Partners)

Measurement and reporting:

Detailed reporting across all activity and investment

Marketing for the Technology Sector

Our team have worked both in the Technology Sector, and in the sectors that Technology companies typically target (Retail, Manufacturing & Supply Chain, Logistics, Public Sector and Financial Services) in both marketing and operational roles.

Technology Marketing Challenges:

Long and complex sales cycles	Getting past the early adopter phase into becoming "industry standard"
Effectively communicating the "solutions" to prospects	Creating the link between the prospect's business issues and your solutions
Generating good quality sales leads with the right people	Estalishing strategic relationships with senior decision makers

Effective technology marketing principles:

Messaging that is meaningful to the market - not just to your organisation	Marketing Activity that generates the number of leads needed to fill your sales pipeline
Marketing Activity that produces high quality leads for sales follow up	Building meaningful relationships with customers and prospects so they remember you when they have a project
Demonstrating ROI for every pound of marketing spend	Estalishing strategic relationships with senior decision makers

Marketing Service diagram

Ice Blue Sky: B2B Marketing Agency, London and the South East, based in High Wycombe.

Marketing Services:

Strategy:

Lead Generation:

Measurement and reporting:

messaging

Marketing for the Technology Sector