Ice Blue Sky: B2B Marketing Agency, London and the South East, based in High Wycombe.

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Online

Online marketing, also known as digital, web and internet marketing is a crucial element of your marketing strategy.

You need to understand how your customers access information they trust in order to make buying decision, as well as knowing who they listen to. This information should then dictate your online marketing strategy, whether it ’ s web, email, SEO or Social Media.

Please hover and click on the diagram below to see some examples of what we’ve done recently:

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One of the things that makes us fairly unique is that we pay as much attention to the online side of our business as we do to the marketing. We invest constantly in using technical innovations to integrate with marketing in order to make it:

  • perform better
  • be more measureable
  • be automated where needed

This is because we know technology is evolving all the time and can provide huge opportunities to get more value out of marketing initiatives, for example:

  • Detailed ROI tracking
    • Account penetration
    • Industry penetration
    • Activity results and conversions
  • Marketing Automation
    • Response driven marketing
    • Lead tracking and follow up
  • Increasing the value of your website
    • increasing website leads
    • Emerging as a leader in your sector
    • Delivering what your customers want

Websites

Make your website work harder as a sales channel for your business

At Ice Blue Sky we believe that the old fashioned model of launch, edit and decline is on its way out.

  • your website becomes a more effective sales channel
  • content is more relevant, and stays relevant over time
  • maintenance is minimal and cost effective

View the below case study to see how an integrated, user focused approach to websites can yield results:

Solidnet case study »

Please contact us if you ’ d like to attend one of our free web workshops.

Email Marketing

With email inboxes overflowing – how do you make an impact with your email?

  • Make it relevant and valuable to the reader with industry based content
  • Link it to events for maximum responses and as a more natural step in the communications programme
  • Focus on opted in people – forget the ones that don ’ t want to hear from you


Click here to view »

SEO - Search Engine Optimisation

There’s no quick way of doing this – and it needs to be executed at appropriate levels for your audience. Whether it’s onpage or offpage SEO, we can help make your site relevant and user focused, as well as drive up industry and web rankings.

Please contact us if you ’ d like a free assessment.

An effective SEO strategy ensures:

  • You're always easy to find
  • Your content is relevant
  • Your site has high rankings and higher inbound leads

Social Media

It's a slow burn but can be incredibly powerful for building the right reputation – as long as you focus on where your buyers are, and that you share information they find valuable.

Good use of social media means:

  • People know what you stand for
  • You can establish a leadership position
  • You can share valuable information more easily
  • You can research & understand your target markets quickly

Follow our What’s New page to see how we do it...