Unlocking new partner growth: Part 3

When the Channel reflects 90% of your business revenues and routes-to-market are shifting, unlocking new partner growth in a competitive market is key. In this blog we look at the third challenge – overcoming internal silos. Challenge #3 – Overcoming internal silos “Build it and they shall come”… a quote we all know not to […]

Unlocking new partner growth: Part 2

Challenge #2 – Getting heard, creating partner preference Just as the end-user buyer journey has changed with an exponential rise in touch points needed, how we engage with the partner sellers and teams also needs to evolve. How can you ensure you are heard in a competitive market where all vendors are shouting loud to […]