As well as ensuring your campaign is GDPR compliant, data mapping and sourcing is an integral part of any demand generation campaign, including ABM.
As a formal partner of Cognism, we can get you set up with access to millions of quality B2B data records, or we can work with the data you already have. We have the experience and understanding of best practice in how to approach the complex world of target data acquisition.
This is where we take your core customer data and overlay it over 16 million UK B2B contacts. We are then able to extract the organisations and people who match to the chosen criteria. From this, we then refine who should be targeted in a staged approach.
In addition, if you have existing prospect data that needs updating, we can refresh out of date information and make the set more relevant.
This is where we define a completely “net new” data criteria that is right for the campaign. This is undertaken across a whole subset of criteria such as Vertical, Size, Location, Job Functions (primary and influencer).
Once we have the specific data set, we then weave this into a strategic outreach so to ensure you have greater success when looking to convert new opportunities from new data.
We can also segment data into senority, to help you segment your content and approach accordingly.
Other data services:
- Account targeting and profilingData collation
- Management and refinement
- Account engagement strategies
- Long term engagement for complex buying cycles
- Personal email & phone engagement processes
We make your brand have meaning in people’s lives.