Strategies for
Account
Based
Marketing (ABM)

A strategic approach to ABM Strategy ensures leads are delivered consistently over time.

Strategies for
Account
Based
Marketing (ABM)

A strategic approach to ABM Strategy ensures leads are delivered consistently over time.

Strategies for
Account Based Marketing (ABM)

A strategic approach to ABM Strategy ensures leads are delivered consistently over time.

Relevancy, reason, value and benefit remain the DNA that is common across all marketing activities, to formulate the right message, given at the right time to the right people, delivered via the right channel. At Ice Blue Sky we help you develop the right ABM strategy to match your desired outcome, these typically fall into three categories:

One to One

Typically aimed at around ten customers per year, the one to one strategy is really focused on those “must-win” or “must-protect accounts. Imagine how powerful your content will be when you have undertaken a full analysis of the key decision makers, influencers  and business priorities of those targets.
Connecting this insight with your unique value proposition we help you develop a highly personalised content strategy to those brands.

One to Few

You generally want to target up to 10-15 “net new” accounts per “cluster” (usually an industry sector or a horizontal commercial need) and ensure a high level of activity and engagement to entice and make these brands aware of your service or product offering.

 

One to Many

When you’ve got a large market to target, and your decision makers are harder to identify, the one to many approach helps your prospects “self select” what they are interested in, and automated campaign flows guide them through relevant content.

Personalisation can achieve improved outcomes and generated clearer understanding of customers needs. Through our programmatic digital platform we can deliver rules based communications based upon content engagement within predefined campaign architecture.

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