If you’re overhauling your marketing, and need to come up with a new strategy and plan, then this presentation by Charlotte Graham-Cumming takes you through the steps you need to produce the most appropriate marketing plan for your business. Marketing planning can seem over whelming, but follow these steps and you’ll be well on your way. It can also help you build the business case internally for the investment needed to deliver the results you’re looking for.
This presentation is from the FESPA conference in Cologne in May 2015. The audience here was from the print sector, but the advice is applicable to any sector.
Want more information like this? Charlotte further explores these ideas and marketing planning in the book “From Small Business to Big Business”, available on Amazon.
You can also contact Charlotte via firstname.lastname@example.org for help and advice.