Why animations work?

We love animation, there’s nothing more exciting than telling a great story. We know they work, they grab people’s attention:

  • Facebook averages more than 4 billion video streams every day
  • 6 out of 10 people prefer online video platforms to TV
  • In an average month 8 out of 10 18-49 year olds watch YouTube
  • YouTube is the world’s second largest search engine
  • In 2014, 4 out the top 10 videos were adverts

I could go on.

So, why does it work? Essentially, like most things, it comes down to human behaviour and psychology, as well as how we learn.

Imagine trying to teach someone what a blue octagon is without showing them, or a complex process such as entropy, or how the universe expands.

Animations done well can also create emotion, making someone laugh makes it far more likely they’ll remember you.

Animations can be more cost effective than videos as they don’t require lots of expensive equipment to produce – but it’s worth spending the time to properly create the story.

Take the example below, Kareinn are a technology company, but they want to be seen as a caring company. Yes, they provide software for care homes, but they didn’t want to be seen as a faceless tech company, they wanted people to understand why they started the business in the first place. Watch the animation, and tell us if you think we did the job well of getting that across.

About the Author

Charlotte Graham-Cumming

Director, Ice Blue Sky Ltd

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