Latest update on e-privacy regulations

As you may or may not be aware, the e-privacy regulation is being currently overhauled and updated by the EU.

This regulation determines how electronic communication can and cannot happen for both B2C and B2B companies.

Our latest update is below, any questions please let us know.

What is the e-privacy regulation?

Also known as PECR (Personal Electronic Communications Regulation), this outlines the rules around digital communication to customers and prospects for B2C and B2B organisations.

What’s changing?

The most significant changes will be to B2B communication. In the current draft it states that you require consent to communicate digitally with anyone.

Soft opt in will still apply as it does now for B2C companies (i.e. you can communicate with existing customers as long as they haven’t opted out), but it’s unclear how this will be finally defined.

What’s happening now?

There is significant lobbying happening by organisations such as the IDM to remove the restrictions around B2B.

The regulation issue date has been pushed back again to 2020, and these organisations are taking advantage of the delay to get the final draft to change.

What do I do now?

Make sure you’re compliant with GDPR and you’ll be absolutely fine. We’ll keep you updated on how this progresses, and will issue guidelines when appropriate.

What about Brexit?

It’s likely the UK Government will just “copy and paste” GDPR into a UK law. If the e-privacy regulation changes go through, they may alter them, but as with GDPR, if you deal with any EU country post Brexit, you still have to be compliant.

If you need help with GDPR, an Assessment of your current data and processes, Data Cleansing or Data Segmentation, then please let us know as we can help get you organised quickly.

About the Author

Charlotte Graham-Cumming

Director, Ice Blue Sky Ltd

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