Why choosing a good agency is like choosing a good plumber…

When you need a plumber – who do you call? Probably not Ghostbusters (am I showing my age?)…but probably the last person you know that Read More

Rubbish in…rubbish out….stuff that surveys are made of.

I took part in a recent survey for the Soil Association – despite the fact that it was clearly the most biased, marketing driven survey Read More

Who cares?

Who cares about B2B marketing more specifically? It is great to see an increase in content focused on B2B Marketing Best Practice – hooray! And Read More

We’ve just sent our 200th email campaign – which raises some questions…and a B2B progress update

Once we’d all finished popping the champagne (ok, actually tea as it was only 9.30am) after reaching this fulfilling benchmark, I thought, well, what next? Read More

No man is an island…and other overused phrases

Sorry for the “blog gap” – have been sunning myself on holiday…more about that another time. Have just been reading reviews of Richard Branson’s new Read More

noreply emails, or as I like to call them, “go away customer” emails

Now, a question. What’s the purpose of email? Answer – communication. What’s the least effective kind of communication for relationship building? One way communication. Ok, Read More

B2B Marketing is more than leads – AMEN

Finally – the light is dawning….and the blog below puts an element of it perfectly! You’ll be delighted to know that I am continuing my Read More

B2B Marketing Symposium – Launch event announced

Our first B2B Marketing Symposium for corporate B2B Marketers, has officially launched! Our first event is July 15th 2010, and you can access an invite Read More

Integrating sales and marketing – the stuff of myths and legends

I guess a more accurate (but less optimistic title) could have been “Integrating Sales and Marketing – is there any point and does anybody want Read More

The Marketing Society B2B Forum

Just a quick update to my post of a few weeks ago…”B2B Marketing – the forgotten discipline”… I am really pleased to let you know Read More