I was wasting valuable time on Facebook and came across this article via the Vanity Fair page, and found myself feeling quite fed up about … Read More
Pixar’s 22 rules of storytelling
A couple of weeks ago I wrote about storytelling, and then subsequently remembered this link I found a while ago. I love Pixar, their movies … Read More
What makes a great story for animation?
As an avid reader and movie watcher I cannot resist the lure of a good story, even if the acting is appalling and the script … Read More
GDPR (EU Data Protection Rules)Workshops
We simplify the data process for you. It’s no secret that in May 2018 life is going to get a little more structured for B2B … Read More
Improving the customer journey for B2B marketers
Improving the customer journey A classic cliché of television talent shows occurs when contestants talk about having “been on a journey”. Much as this explanation … Read More
Why B2B Marketers Ignore Mobile Marketing At Their Peril
A recent survey1 highlighted the fact that mobile marketing is not seen as a major priority for most B2B marketers, with 61% of respondents not … Read More
Life’s not all that bad – ask Hans Rosling
I’ve had a tough week, I’ll be honest. One of my grandads passed away (yes, I’m lucky at my age to have any grandparents, and … Read More
Black Box thinking
Last week I just finished listening to the book “Black Box Thinking”, and anyone that’s had a conversation with me over the last few weeks … Read More
Customer journey: how to prioritise improvements
Shouldn’t I just improve everything in my customer journey? Well, no is the short answer. As more organisations are focusing on Customer Journey improvements as a … Read More
Using tracking text in videos
Here’s a quick sample of what “Tracking Text” looks like in videos – it can be a really effective way to make sure people read … Read More