Does your business see customers as just numbers, or actual, real people? It’s easy to forget the human when looking at numbers, statistics, and results. … Read More

  As artificial intelligence (AI) has advanced, it has been increasingly used to replace human labour in the workplace. Task automation done by AIs allows … Read More

Account-Based Marketing (ABM) is a strategic approach to B2B marketing based on goals for specific targeted accounts. The approach to engage with the right individuals … Read More

Charlotte Graham-Cumming, Managing Director of Ice Blue Sky, reflects on her time working in the USA, experiencing some of the most stand-out business initiatives implemented … Read More

Multichannel marketing means interacting with customers using a combination of indirect and direct communication channels. This type of strategy makes it easy for consumers to … Read More

Personalisation has been a top priority for marketers since Lester Wunderman, the man considered to be the creator of modern-day direct marketing, began to practice … Read More

As you may or may not be aware, the e-privacy regulation is being currently overhauled and updated by the EU. This regulation determines how electronic … Read More

ABM is suddenly the talk of the town, it’s emerging as a solid strategy for engaging high level contacts in large organisations, particularly when you’re … Read More

(well, I probably could if I had to) Life is hectic, there’s no denying it. My weekly schedule is packed full of meetings, planning, activity, … Read More