Multichannel marketing means interacting with customers using a combination of indirect and direct communication channels. This type of strategy makes it easy for consumers to … Read More
Why you Should Invest in a Content Personalisation Strategy
Personalisation has been a top priority for marketers since Lester Wunderman, the man considered to be the creator of modern-day direct marketing, began to practice … Read More
5 Tips for making Account Based Marketing (ABM) Work
Account Based Marketing (ABM) is the hot topic in B2B marketing, evolving out of content marketing, and somewhat a necessity when it comes to reaching … Read More
Latest update on e-privacy regulations
As you may or may not be aware, the e-privacy regulation is being currently overhauled and updated by the EU. This regulation determines how electronic … Read More
What does Account Based Marketing (ABM) offer Marketing Managers?
ABM is suddenly the talk of the town, it’s emerging as a solid strategy for engaging high level contacts in large organisations, particularly when you’re … Read More
14 apps I can’t live without
(well, I probably could if I had to) Life is hectic, there’s no denying it. My weekly schedule is packed full of meetings, planning, activity, … Read More
Using content marketing, e-learning and gamification
How to effectively use gamification for complex selling. It’s been a hectic week of meetings and planning as we move into our peak content delivery … Read More
Marketing to B2B contacts under GDPR
I often get asked about how B2B organisations are allowed to market to their customers once GDPR is in force. Below is a simple guide, … Read More
Why animations work?
We love animation, there’s nothing more exciting than telling a great story. We know they work, they grab people’s attention: Facebook averages more than 4 … Read More
Navigating the GDPR structure – a quick guide
Our quick guide to GDPR: One of the biggest headaches with GDPR is understanding its structure and translating that into a workable plan. It’s an … Read More