Accelerate your market position with

Cisco and AMD: Innovative Solutions for Hybrid Cloud

As a valued Partner of Cisco & AMD and our invitation-only partner program, we are extending to you a cohesive and integrated sales, marketing and technical GTM package.

Partner enablement

Lead Generation Pipeline Growth Customer references 

Lab and demo equipment

ABM Campaign Support for partners

We will help you create a distinct Point of View in the market to drive customer awareness, engagement, and demand.

The enablement track has three date options, designated as track 1, 2 & 3 – Leadership & Sales individuals from your organisation should try to select dates from the same track to optimise your experience. 

The buying journey has changed, requiring on average up to 27 touchpoints and 11 disparate stakeholders to close complex IT sale, creating the need for an integrated sales and marketing approach.

Underpinned by four use cases we will enable you to demonstrate the value you offer to your customer in solving their specific challenges. Providing you with an effective integrated sales and marketing value-based approach, that will enable you to personalise your customer engagement to build pipeline and optimise sales cycles and win rates.

By aligning sales and marketing initiatives organizations can see ‘24% faster growth rates and 27% faster profit growth in a one-year period’.

STEP 1: Lead Generation via Webinar

Cisco & AMD will help you create a targeted webinar that will generate top of funnel leads through providing interested registered attendees to your webinar.

Find out more

STEP 2: Marketing Workshop

Step 1 will create you top of funnel leads but this is only the beginning, we want to help you build campaigns that combine marketing and sales efforts, targeting those top of funnel leads, to build relationships with the prospects and nurture them until they are ready to engage.

As a result of attending you will get restricted access to four Point of View digital marketing kits and new innovative marketing assets aligned to each step of the funnel.

Building Campaigns for Success

60-minute virtual workshop

6th October 2022, 13:00 CET

Audience: Marketing Managers & Teams

See the full agenda

STEP 3: Leadership Briefing

Understand the resources required to successfully sell Cisco UCS, HX and AMD EPYC using the Buyer Centric sales process, closely supported by marketing.

Understand how the Buyer Centric sales process and the use of custom Points of View will build pipeline and optimise your sales cycles and win rates and the crucial role you will play in executing this.

Register for the leadership workshop below:

Leadership workshop

90-minute virtual workshop

11th October 2022, 15.30 CET

Option 1 

12th October 2022, 10.00 CET

Option 2 

14th October 2022, 10.00 CET

Option 3

Audience: Leaders

See the full agenda

STEP 4: Sales Workshop

The Sales workshop consists of three, 60-minute, online sessions which help the partner sales team understand the resources required to successfully sell Cisco UCS, HX and AMD EPYC using the Buyer Centric sales process, closely supported by marketing.

Understand how to use the Buyer Centric sales process and develop custom Points of View to build pipeline and optimise your sales cycles and win rates

Register for the sales program below:

Sales workshop program

3 hour virtual workshop session

18th October 2022, 14.00 CET

Option 1 

21st October 2022, 10.30 CET

Option 2 

27th October 2022, 14:00 CET

Option 3

Audience: Partner Sales

See the full agenda

STEP 5: Technical training with 2 hour whiskey tasting

Cisco/AMD overview with EMEA whiskey tasting

We want to give you an overview of our joint solution, the value and workload we are focussing. This is combined with a taste of different whiskey regions and flavors.

If you are interested in getting more information about our solutions and would also like to participate in the whiskey tasting, please register here with your contact and delivery address for the whiskey package and join us on October 12th 4pm CET.

We look forward to having you with us for our joint market presence.

Pre-Sales Engineers with their PAMs

REGISTER

STEP 6: Partner Acceleration Clinics

One-to-One Partner coaching to help remove blockers, plan investments, and increase GTM success.
For all Partner roles to attend.

Limited Single Partner Sessions Available.

Secure your session now