Case Studies


Account Based Marketing

Company Overview – Gnatta specialises in customer contact software, enabling every single contact, no matter the channel, is part of a single customer experience. Its AI-driven software automatically associates each message with the correct customer, both historical and current, all in one place.


Gnatta needed a marketing partner to help them generate a real return from their investment in lead generation and assess if an Account Based Marketing approach would work for them.


To ensure ABM would work for them, Gnatta needed to ensure the programme was able to forge relationships with the right decision makers and their own sales teams. The challenge was seeing a return on their investment quickly – yet ABM is a longer term strategy. They needed help to bridge this gap.


Ice Blue Sky developed a one to many ABM strategy, and integrated lead generation campaigns spanning paid social media, LinkedIn and content marketing.


Within the first 45 days, Gnatta saw a 1000% increase in new visitors to their website, 220 new LinkedIn connections, a 500% increase in page followers, and secured several meetings with their target accounts.