The ABM Manifesto – Marketing for a New World

Account Based Marketing (ABM) is a strategic approach to B2B marketing. It focuses on the specific needs of key individuals within a target organisation.

The ABM Manifesto addresses:

  • How we really get to know and understand what drives these individuals

  • How they can be connected to an authentic brand message

Learn about the requirements of the critical prospect engagement process including:

  • How in-depth client knowledge can be leveraged to a positive outcome

  • Giving perspective and understanding to business decision-making processes

  • Leveraging conversation between executers, middle management and the C-suite

  • Distribution of knowledge to the decision-making unit and influencers

  • How to empower your customers with the knowledge they need to help them personally progress

  • Adopting an ABMi (Account Based Marketing to the power of Intelligent) approach to content

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