The ABM Manifesto – Marketing for a New World
Account Based Marketing (ABM) is a strategic approach to B2B marketing. It focuses on the specific needs of key individuals within a target organisation.
The ABM Manifesto addresses:
- How we really get to know and understand what drives these individuals
How they can be connected to an authentic brand message
Learn about the requirements of the critical prospect engagement process including:
- How in-depth client knowledge can be leveraged to a positive outcome
Giving perspective and understanding to business decision-making processes
Leveraging conversation between executers, middle management and the C-suite
Distribution of knowledge to the decision-making unit and influencers
How to empower your customers with the knowledge they need to help them personally progress
Adopting an ABMi (Account Based Marketing to the power of Intelligent) approach to content
