The team at Ice Blue Sky would always say I’m the guy who always comes up with the whacky creative and subject matter ideas. I just see it as just being intuitive, getting under the skin of our customers, something that has served me well – and our customers over time.
It’s mostly about understanding people that inspires me – what drives them and how we can connect that to an authentic message from the brands we work with.
This manifesto is an important part of that and explores one critical aspect of the initial engagement process within ABM. How is knowledge shared and used at work? How can knowledge be leveraged from an engagement perspective to a positive outcome for a brand or proposition?
I hope you find this thought-provoking and helpful.