Strategy. Creativity. Relevancy.
With buyers searching for you before you’re aware, you need great content that will get their attention. Useful content that’s practical, helpful and interesting. A variety of content types that will engage people at different stages of the buying journey, everything from whitepapers and business guides, to animations and infographics.
You can only achieve this with a solid strategy behind your content approach. You need a clear picture of the data you have about your current customers, understand where the opportunity lies (and how you will measure it), and a solid knowledge of how they buy from you. Only then will you be clear on how content can drive growth for your business. Doing it without this important foundation work will result in wasted content, and wasted marketing budget.
See below for a list of our Services
If you need help overhauling your brand and approach to market, our consulting services can help. We can help you create effective strategies and action plans for:
- Strategic data management
- Inbound marketing strategy
- Customer acquisition, engagement and retention strategies
- Customer journey improvements
Our Managing Director, Charlotte Graham-Cumming, has spoken at several high profile industry events and is available to talk on the following topics:
- Customer Journey improvements (On the web, strategy and inbound marketing)
- Inbound marketing strategies
Charlotte has spoken at the below conferences:
- IPEX 2014 (Marketing Strategy), London Excel.
- Customer roadshow for Konica Minolta 2014 (Marketing Strategy) UK.
- Fespa 2015 (Marketing Strategy) Cologne.
- Smart Directions 2015 (The value of inbound marketing) London.
- Drupa 2016 (Marketing Strategy) Dusseldorf
- NMBS 2016 (e-Commerce and the customer journey) Lanzarote
- Everything’s possible in print 2016 (Best places to use print in the customer journey) London
- IPA 2015
“I found your talk insightful and informative, it contained some really practical advice I’m planning to implement into my business.”
“It was helpful to see a complicated topic broken down into excellent, practical advice”
“Charlotte’s talk was very popular with the audience and got great reviews.”
Building business growth in your target industries.
We understand the technology sector completely, whether it’s complex B2B Enterprise level systems marketing, or simple applications available via subscriptions, we know how to communicate technology to your customers in a way they will understand. We help our customers expand their business growth in Retail, Manufacturing, Logistics, Distribution, NHS, Public Sector, and Financial Services.
If you want to raise your B2B technology marketing to a new standard, focusing on how your customer buys and communicates, then we’re in a great position to help. We’ve worked with some of the industry leaders, such as IBM, Salesforce, Toshiba and EMC, as well as smaller niche players.
If you’re in a hyper competitive market, where selling on technology is no longer enough to differentiate you, we’re what you need.
Professional Services Marketing
We run a professional services company, and we’ve worked with a few as well. We’ve taken all the lessons we’ve learnt, and developed strategies and marketing plans to help Professional Services companies leapfrog the competition. If you’re experiencing a significant shift in your market, new competition or have changed your offering, then we’re here to help.
Print Services Marketing
Print companies are in a hyper competitive, price driven market that is changing dramatically. It’s no longer enough to do things the same way you’ve always done. If you’re happy being stuck in the 80% not growing then you don’t need us, however if you want to stand out, build new revenue streams and improve operations, then give us a call. We have print specialists who can work with you to drive significant revenue and profit improvements across your business.