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Content Strategy & ABM2019-02-08T10:44:44+00:00

CONTENT STRATEGY & ABM

There’s a lot of content out there to compete with, so how do you make sure your content gets seen?

Like any effective marketing, you need to start with a strategy:

  • Who are you creating it for?
  • How would it help them achieve their goals?
  • How can you create an emotion to make it memorable?
  • How will it help you achieve your goals?

Our Content Strategy process guides you through the best way to produce high quality, relevant content and how to share the content effectively.

We look at your business, your customer’s industry and profile, uncovering their challenges and how they link to your solutions.

Account Based Marketing (ABM) is one of the services we provide. We can work with your sales team to identify the key organisations and people you want to reach, as well as create original, research based content and creative engagement strategies to ensure you start conversations with the right people. With significant ROI levels, you can’t afford to ignore ABM, and when you’re communicating complex technical concepts it’s an absolute must.

GET IN TOUCH TO SEE HOW WE CAN HELP YOU

Find out more about content strategy and ABM

Creating useful, interesting and valuable content on a regular basis is a challenge for most businesses. It constantly goes to the bottom of the list, and getting the right subject matter experts in place can be like herding cats. Our goal is to make your life, as a marketing manager, much easier, by doing all that hard work for you. We work hard to create good quality content that actually adds value to your customers and gets them engaged with your brand, by feeding your social media presence. We have a clearly defined, well-honed process that ensures you get the best results.

Download the Content Services Pamphlet »

Kareinn Case Study

Kareinn provide online solutions for the care home industry. It was really important to them that this animation made them look friendly and approachable and unlike your typical technology company. They wanted to make sure that it came across well that they developed the solution because they’ve cared for relatives themselves and understand the pressures that carers face on a day to day basis.Kareinn also wanted to make sure the story of how they help care homes came across succinctly, in particular how they help carers spend more time with residents and less time on paperwork. This animation was included in a Video in a Box, if you’d like more information on the campaign please get in touch.