Unlocking new partner growth: Part 1

When the Channel reflects 90% of your business revenues, routes-to-market are shifting, and there are significant market headwinds, what can you do to achieve more with the Channel? Although we have a number of routes-to-market, a common factor across these is that we still must create partner preference for our brand and solutions. There are […]

CRO – just another sales title?

I’m really excited by the emergence of the CRO role, for the first time it’s a role that mentions neither sales nor marketing, yet has the potential to elevate and combine the role of both.