Insights

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I’m really excited by the emergence of the CRO role, for the first time it’s a role that mentions neither sales nor marketing, yet has the potential to elevate and combine the role of both.

As we approach H2 in 2023, we’ve seen some volatility in client budgets as conservatism and caution reappear in anticipation of a potential recession. What we’ve seen over the last two years in the technology sector is this constant push/pull of budgets…

Warning: Slight tongue-in-cheekiness heading your way. At Ice Blue Sky our culture is everything. Client-side I saw plenty of agency cultures that were less than healthy, and I’ve seen plenty since, and it’s always been very important to me that we maintain a collaborative, supportive environment.

Marketing is inherently a human-centred business. It involves diving into the messy, unpredictable, squishy mess of the human mind and pulling out all the insights and lessons we need to connect with our customers and sell our products.

We caught up with our CEO, Charlotte Graham-Cumming, during a brief respite between meetings, knowing we’d get her attention when talking about marketing metrics. There’s always a lot to say about this topic in the office!

Ice Blue Sky, the award-winning B2B Marketing and Sales Enablement agency, has today announced a new appointment by Brother UK to help support their ambitious growth objectives over the next 12 months.

In this Q&A (originally posted by Start Up UK), Ice Blue Sky CEO Charlotte Graham-Cumming, talks about her experience and what’s behind the scenes of a rapidly growing B2B tech marketing agency.

Scalando specialises in working with technology and SaaS businesses who want to scale their ecosystems, partners and sales communities.

Top recognition for Ice Blue Sky as one of the UKs fastest growing B2B marketing agencies