Unlocking new partner growth: Part 3
There are three main challenges facing IT vendors in unlocking new partner growth and creating partner preference in a complex and shifting market. In this blog we look at the third challenge – overcoming internal silos. Challenge #3 – Overcoming internal silos “Build it and they shall come”… a quote we all know not to […]
Unlocking new partner growth: Part 2
There are three main challenges facing IT vendors in unlocking new partner growth in a challenging and changing market. In this blog we look at the second challenge – how to create partner preference in a crowded market. Challenge #2 – Getting heard, creating partner preference Just as the end-user buyer journey has changed […]
Unlocking new partner growth: Part 1
When the Channel reflects an important and substantial proportion of your business revenues, routes-to-market are shifting, and there are significant market headwinds, what can you do to achieve more with the Channel? Although we have a number of routes-to-market, a common factor across these is that we still must create partner preference for our brand […]
