Revenue Enablement

Under pipeline performance pressure?

Download insights around how leading tech companies are tackling revenue enablement

Revenue Enablement in the Technology Sector

When it comes to B2B purchasing, the number of stakeholders you need to engage is increasing, and more touchpoints are required to build consensus.

Enablement practices have to keep up, and this requires an alignment of all the functions involved in generating & enabling revenue.

We interviewed around 60 sales and marketing leaders from technology companies to understand the reality of the challenges in making this happen, and to provide practical help and advice for those looking to improve their pipeline performance.

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Want to hear more from the survey participants?

Our 2024 B2B Symposium in June will feature speakers that were a key part of the research. Register now for this in person event, as places are extremely limited.