Understand the shifts in buyer behaviour and what these mean for the design of enablement programs.
To support your thinking in designing effective revenue enablement programs.
With two significant shifts in buyer behaviour, discover how we should evolve the design of sales enablement programs to ensure they are effective.
How much business are you losing due to the limitations of your enablement programme? The traditional sales focus has become too narrow for current B2B buying practices, but many companies have yet to prioritise a more effective end-to-end revenue enablement strategy, even though Gartner reports that those who do are 80% more likely to exceed their growth targets.
Following multiple projects where we’ve analysed large amounts of demand generation data in order to support the ABM strategy process, here’s our short guide to the three main areas you’ll want to prioritise in order to get your data where it needs to be.
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