Blending Psychology and Marketing: Josh’s First 2 Weeks at Ice Blue Sky

We delve into the journey of a promising young professional carving out a niche in the dynamic world of marketing.

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Blending Psychology and Marketing: Josh’s First 2 Weeks at Ice Blue Sky

In today’s interview, we delve into the journey of a promising young professional carving out a niche in the dynamic world of marketing. Our guest, Joshua Omisore, has a unique blend of curiosity about the human mind and a keen interest in the intricacies of consumer behaviour, which has fueled his passion for the field. Starting his academic journey in psychology, he has seamlessly transitioned into marketing, bringing a profound understanding of human behaviour to his role as a Junior Account Manager at Ice Blue Sky. We explore his inspirations, the path that led him to Ice Blue Sky, his initial experiences within the company, and his excitement for the opportunities ahead.


1. What inspired you to pursue a career in marketing, and how did you get started in this field?

I have always been someone who was heavily interested in the human mind, particularly, where our behaviours stem from. Among other things, I would often find myself wondering what attracts someone to a specific product and trying to catch out what emotions an advertisement or poster were trying to evoke; eventually, I would begin coming up with ways in which I thought they could be more successful in doing so. Naturally, when it was time to apply to University I set my sights on Marketing. Interestingly enough, instead of going straight into this field I thought it would be of great benefit to deepen my understanding of the human mind. Instead of carrying out a degree in Marketing, I completed a Bachelor of Science in Psychology. Currently I am progressing through a Multi Channel Marketing Certification whilst also working full time as a Junior Account Manager at Ice Blue Sky, giving me the opportunity to not only apply the knowledge I gained at university but also learn and gain new skills to help me succeed in my future career in marketing.


2. What attracted you to Ice Blue Sky, and how do you feel the company aligns with your career goals?

I was lucky enough to have come in contact with Ice Blue Sky through a recruiter. Researching the company and looking further into the directors, I got a very clear idea of their story and what they stood for. Innovation, Growth and Knowledge. I could almost instantly tell how much they care, not only about their own personal development but also delivering success for their clients. I can honestly say that I have never felt as comfortable in an interview as I did interviewing with Ice Blue Sky. This really helped give insight into the kind of environment I’d possibly be entering. Ice Blue Sky aren’t your typical marketing agency, the meticulousness of their approach and their extensive attention to detail. These are things I really value and deem necessary in the workplace and in my own personal growth. It’s amazing to work for a company that appreciates and encourages this.


3. How would you describe your first two weeks at Ice Blue Sky? What have been some highlights and challenges?

I’ve had a great time meeting the team and getting to know everyone. As I suspected, the interviews were a perfect reflection of the atmosphere at Ice Blue Sky. Everyone has been so welcoming and have slowly begun to involve me in their different accounts. Going so far as allocating time out of their schedules to get to know me and how I’ve come to work here; as well as telling me what they do here and how we’ll work together. It feels good being in an environment where you feel nurtured, I know from experience that this is not always the case as a new starter. The highlight of the past two weeks has definitely been my first Team Session. I gained a lot of insight into team dynamics and the differing personalities in Ice Blue Sky. Since then, I’ve got the sense that individuality is really respected in this workplace. The team has gone out of their way to learn more about their coworkers as to boost communication and strengthen relationships. I can’t say that I expected this coming into the company, but it is now something I know without a doubt contributes to Ice Blue Sky’s healthy work environment. I’m very lucky to be able to say that there have not been many challenges as of yet. The team has made great effort in my gradual progression and avoiding overwhelming me.


4. What are you most excited about in your new role as a junior account manager?

I’m most excited about learning. Growth is very important to me and is something that I consider in all aspects of my life. As a Junior Account Manager I’ve been given the opportunity to grow in this company. I’m really looking forward to having my own accounts and dealing with clients but also everything in between that. Learning about the different programs and systems my team uses and getting proficient in them. It’s all very exciting, I really want to be a useful asset to the team.

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