I was dubious – but yesterday attended a seminar on Social Networking for B2B – and am converted!
Great presentations – LinkedIn, Microsoft, Sun among others – showed how you can use social networking to generate leads for B2B as well targeting consumers.
One presentation discussed how the Obama campaignedleveraged Social Networking and created a huge following in arelatively short time – and how they used it to connect with voters inthe week leading up to the election.
What was particularlyinteresting was how you can build a reputation and awareness withouthaving to spend a huge amount (although the opportunities are there tospend!) which will be good news at the moment.
The overriding message was to be authentic – if you are selling say so, if you are advising – do it honestly.
Food for thought…