B2B Social Networking

I was dubious – but yesterday attended a seminar on Social Networking for B2B – and am converted!

Great presentations – LinkedIn, Microsoft, Sun among others – showed how you can use social networking to generate leads for B2B as well targeting consumers.

One presentation discussed how the Obama campaignedleveraged Social Networking and created a huge following in arelatively short time – and how they used it to connect with voters inthe week leading up to the election.

What was particularlyinteresting was how you can build a reputation and awareness withouthaving to spend a huge amount (although the opportunities are there tospend!) which will be good news at the moment.

The overriding message was to be authentic – if you are selling say so, if you are advising – do it honestly.

Food for thought…

About the Author

Charlotte Graham-Cumming

Director, Ice Blue Sky Ltd

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