Another day, another survey – one that highlights again that it’s still only a selected few retailers that are embracing true “Multi-Channel” behaviour (GSI Commerce … Read More
Is UK Manufacturing seeing a resurgence?
BBC news featured a piece this morning called “Manufacturers bounce back” (I paraphrase) but it did highlight an interesting development that has started to occur … Read More
Hotel Review – Hotel Grande Bretagne – Athens
Recently visited the Hotel Grande Bretagne – http://www.grandebretagne.gr/ – below is our review for our events clients! For more detail on the review, follow me … Read More
Making customer relationships more profitable…
I am often asked how to incorporate the customer base into the marketing outreach, and when I am asked that question I get very excited. … Read More
Get customers closer to your brand….
We all know it’s far cheaper to sell to a customer than to a prospect – but what exactly are we trying to achieve? What … Read More
B2B – Doesn’t need to be boring…
It struck me recently that as a B2B marketer I have instant insight into what makes B2B buyers tick – based on my own experience. … Read More
Overhead – breakdown of client and PR company communication…
In a crowded meeting place I recently overheard a very awkward conversation between a PR company and their client. The conversation went something like this: … Read More
B2B Marketing Survey reveals ROI is the key…
Marketing Profs in conjunction with Citrix Online recently released a report evaluating the results of a large survey of B2B marketers. They survey examined the … Read More
The secret to effective email marketing measurements
A recent article in B2B marketing magazine gets across perfectly why it’s important to not only measure email results – but to actually use those … Read More
Marketing ROI poll – your opinions wanted!
Please click below to take the 10 second linked in poll: http://tinyurl.com/dyfkv6