It struck me recently that as a B2B marketer I have instant insight into what makes B2B buyers tick – based on my own experience. … Read More
Overhead – breakdown of client and PR company communication…
In a crowded meeting place I recently overheard a very awkward conversation between a PR company and their client. The conversation went something like this: … Read More
B2B Marketing Survey reveals ROI is the key…
Marketing Profs in conjunction with Citrix Online recently released a report evaluating the results of a large survey of B2B marketers. They survey examined the … Read More
The secret to effective email marketing measurements
A recent article in B2B marketing magazine gets across perfectly why it’s important to not only measure email results – but to actually use those … Read More
Marketing ROI poll – your opinions wanted!
Please click below to take the 10 second linked in poll: http://tinyurl.com/dyfkv6
Finance Directors say Market your way out of the recession
Interesting article on a recent survey of FD’s: http://tinyurl.com/d463ze
Successful Launch Event
Had a great launch event for one of our clients last night at the Globe Theatre in London. The Balcony Room had amazing views of … Read More
Flash websites just too flashy?
We have been asked many times by our customers about developing Flash based websites. There has been a trend, partly driven by fashion, to have … Read More
Ice Blue Sky announces event re-schedule
Thanks to the weather putting paid to our orginal event date we have re-scheduled to May 19th – send us an email to make sure … Read More
B2B Social Networking
I was dubious – but yesterday attended a seminar on Social Networking for B2B – and am converted! Great presentations – LinkedIn, Microsoft, Sun among … Read More