B2B – Doesn’t need to be boring…

It struck me recently that as a B2B marketer I have instant insight into what makes B2B buyers tick – based on my own experience. Read More

Overhead – breakdown of client and PR company communication…

In a crowded meeting place I recently overheard a very awkward conversation between a PR company and their client. The conversation went something like this: Read More

B2B Marketing Survey reveals ROI is the key…

Marketing Profs in conjunction with Citrix Online recently released a report evaluating the results of a large survey of B2B marketers. They survey examined the Read More

The secret to effective email marketing measurements

A recent article in B2B marketing magazine gets across perfectly why it’s important to not only measure email results – but to actually use those Read More

Marketing ROI poll – your opinions wanted!

Please click below to take the 10 second linked in poll:   http://tinyurl.com/dyfkv6

Finance Directors say Market your way out of the recession

Interesting article on a recent survey of FD’s:  http://tinyurl.com/d463ze  

Successful Launch Event

Had a great launch event for one of our clients last night at the Globe Theatre in London. The Balcony Room had amazing views of Read More

Flash websites just too flashy?

We have been asked many times by our customers about developing Flash based websites. There has been a trend, partly driven by fashion, to have Read More

Ice Blue Sky announces event re-schedule

Thanks to the weather putting paid to our orginal event date we have re-scheduled to May 19th – send us an email to make sure Read More

B2B Social Networking

I was dubious – but yesterday attended a seminar on Social Networking for B2B – and am converted! Great presentations – LinkedIn, Microsoft, Sun among Read More