Retailers still slow on multi-channel

Another day, another survey – one that highlights again that it’s still only a selected few retailers that are embracing true “Multi-Channel” behaviour (GSI Commerce Read More

Is UK Manufacturing seeing a resurgence?

BBC news featured a piece this morning called “Manufacturers bounce back” (I paraphrase) but it did highlight an interesting development that has started to occur Read More

Hotel Review – Hotel Grande Bretagne – Athens

Recently visited the Hotel Grande Bretagne – http://www.grandebretagne.gr/ – below is our review for our events clients! For more detail on the review, follow me Read More

Making customer relationships more profitable…

I am often asked how to incorporate the customer base into the marketing outreach, and when I am asked that question I get very excited. Read More

Get customers closer to your brand….

We all know it’s far cheaper to sell to a customer than to a prospect – but what exactly are we trying to achieve? What Read More

B2B – Doesn’t need to be boring…

It struck me recently that as a B2B marketer I have instant insight into what makes B2B buyers tick – based on my own experience. Read More

Overhead – breakdown of client and PR company communication…

In a crowded meeting place I recently overheard a very awkward conversation between a PR company and their client. The conversation went something like this: Read More

B2B Marketing Survey reveals ROI is the key…

Marketing Profs in conjunction with Citrix Online recently released a report evaluating the results of a large survey of B2B marketers. They survey examined the Read More

The secret to effective email marketing measurements

A recent article in B2B marketing magazine gets across perfectly why it’s important to not only measure email results – but to actually use those Read More

Marketing ROI poll – your opinions wanted!

Please click below to take the 10 second linked in poll:   http://tinyurl.com/dyfkv6