Bucks, 12th September, 2022 – Ice Blue Sky, the award-winning B2B Marketing and Sales Enablement agency, has today announced a new appointment by Brother UK to help support their ambitious growth objectives over the next 12 months.
Having initially appointed Ice Blue Sky in June 2022 to work on delivering growth through ABM programmes, Brother UK then approached Ice Blue Sky to help enable the sales team in order to accelerate the ABM initiative even further.
CEO of Ice Blue Sky , Charlotte Graham-Cumming said,
“The best results from ABM come when sales and marketing work closely together, particularly when the sales strategy aligns closely with the ABM approach. We have developed the ABM Sales Accelerator programme to achieve just this, and are delighted to be working with Brother UK on the combined programme.”
Commenting on the appointment, Mike Anderson, Head of Marketing at Brother UK said,
“Since working with Ice Blue Sky we’ve seen how structured and strategic their approach is, and could immediately see the benefit of having them work alongside the sales team to improve joint success. We’re very excited about the weeks and months ahead, sales and marketing have always worked closely here at Brother UK, but this should really help accelerate the ABM results.”
The ABM Sales Accelerator programme from Ice Blue Sky will include developing a clear sales proposition, delivering buyer-centric sales training and providing tools such as sales sequencing, social selling, battlecards and other sales collateral.
With the project expected to extend into 2023, and to build on the current ABM programme, the combined results should speak for themselves.