Is it time to change your enablement strategy?
How much business are you losing due to the limitations of your enablement programme? The traditional sales focus has become too narrow for current B2B buying practices, but many companies have yet to prioritise a more effective end-to-end revenue enablement strategy, even though Gartner reports that those who do are 80% more likely to exceed their growth targets.
Is your data AI Matchfit?
Following multiple projects where we’ve analysed large amounts of demand generation data in order to support the ABM strategy process, here’s our short guide to the three main areas you’ll want to prioritise in order to get your data where it needs to be.
Unlocking new partner growth: Part 3
There are three main challenges facing IT vendors in unlocking new partner growth and creating partner preference in a complex and shifting market. In this blog we look at the third challenge – overcoming internal silos. Challenge #3 – Overcoming internal silos “Build it and they shall come”… a quote we all know not to […]
Unlocking new partner growth: Part 2
There are three main challenges facing IT vendors in unlocking new partner growth in a challenging and changing market. In this blog we look at the second challenge – how to create partner preference in a crowded market. Challenge #2 – Getting heard, creating partner preference Just as the end-user buyer journey has changed […]
Unlocking new partner growth: Part 1
When the Channel reflects an important and substantial proportion of your business revenues, routes-to-market are shifting, and there are significant market headwinds, what can you do to achieve more with the Channel? Although we have a number of routes-to-market, a common factor across these is that we still must create partner preference for our brand […]
Webinar: AI & ABM – how and where it works
Watch the webinar now.
Unlocking new partner growth: Part 3
When the Channel reflects 90% of your business revenues and routes-to-market are shifting, unlocking new partner growth in a competitive market is key. In this blog we look at the third challenge – overcoming internal silos. Challenge #3 – Overcoming internal silos “Build it and they shall come”… a quote we all know not to […]
Unlocking new partner growth: Part 2
Challenge #2 – Getting heard, creating partner preference Just as the end-user buyer journey has changed with an exponential rise in touch points needed, how we engage with the partner sellers and teams also needs to evolve. How can you ensure you are heard in a competitive market where all vendors are shouting loud to […]
Unlocking new partner growth: Part 1
When the Channel reflects 90% of your business revenues, routes-to-market are shifting, and there are significant market headwinds, what can you do to achieve more with the Channel? Although we have a number of routes-to-market, a common factor across these is that we still must create partner preference for our brand and solutions. There are […]
CRO – just another sales title?
I’m really excited by the emergence of the CRO role, for the first time it’s a role that mentions neither sales nor marketing, yet has the potential to elevate and combine the role of both.
