Soapbox: Episode 7 – Creating the Commercial Marketer
In this episode we are joined by Richard O’Connor, CEO of B2B Marketing, and we couldn’t believe how this episode flew by! We chatted through how and why marketers need to elevate their conversation to board level and really champion themselves – I feel we may have a part two coming!!
Predictive AI – a way forward for B2B Marketing teams
Oh yes, not another blog on AI.
But let’s start here: You’re in a meeting and the CEO has announced the acquisition of a new company, and they want to integrate them into the marketing plan now, extracting insights from their 2,000 customers so that you can market your solutions to them.
From Passion to Profession: Sydney Bremner’s Journey to Ice Blue Sky
We delve into the journey of a promising young professional carving out a niche in the dynamic world of marketing.
Sales and Marketing – beyond collaboration to true integration
In the modern enterprise software landscape, the alignment between sales and marketing has become more critical than ever. To thrive in this dynamic environment, these two functions must work together to ensure seamless customer journeys, from initial contact through to purchase and beyond.
Soapbox: Episode 6 – Partner Marketing: Does success lie in the “purpose”?
Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring a perspective from large-scale global vendors and localised owner-managed services businesses, coupled with what Ice.Blue.Sky experience as a specialised agency working with vendors and partners alike.
Soapbox: Episode 5 – Announcing Blue Cloud AI, a joint venture between Ice Blue Sky and Cloudapps
Finally, a practical AI application for marketers! Accelerate the time from insight to ROI and elevate your role in the business. We discuss how it works in practice.
Soapbox: Episode 4 – What’s all the hype around Ideal Customer Profiling
Ideal Customer Profiling – get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing’s problem? With Robert Norum we get back on the Soapbox and discuss!
Soapbox: Episode 3 – Using offline to help tech brands stand out
The tech sector is crowded, and often a sea of blue, our Soapboxers examine how offline channels can be used to great effect when it comes to standing out and grabbing attention.
Soapbox: Episode 2 – Revenue Enablement and the Role of the CRO
Join us for episode 2 of Soapbox where we unlock the secrets of revenue enablement. Discover the true meaning behind this powerful concept and learn how it can fuel your business’s growth. We’ll delve into the common challenges organisations face and provide valuable insights to help you navigate them. Plus, gain valuable perspectives on the Chief Revenue Officer (CRO) role and hear key findings from our latest research piece, “Revenue Enablement in the Tech Sector.”
How Enterprise selling has changed
The landscape of enterprise software selling has transformed significantly over the past decade, driven by advancements in technology, shifts in buyer behaviour, and the evolving nature of software solutions themselves. This evolution should be promoting sales teams to adapt their strategies and approaches to stay effective and competitive.
