Ice Blue Sky has been shortlisted for B2B Marketing Agency of the Year
We are thrilled to announce that Ice Blue Sky has been shortlisted for the B2B Marketing Agency of the Year at the upcoming B2B Marketing awards in London on November 27th! This recognition reflects our commitment to excellence in B2B marketing and the hard work of our talented team. We are excited to celebrate this […]
Ice Blue Sky Named Finalist at This Year’s 2024 CRN UK Channel Awards
We are so proud to announce that we have been selected and shortlisted as a finalist at this year’s 2024 CRN UK Channel awards in the category of Channel Services Provider of the Year Support. Our strategy has been to consistently drive excellence in the channel to achieve outstanding outcomes for the customers we serve […]
Soapbox: Episode 10 – Will sales and marketing alignment ever really happen?
A meaty topic – and one we’ve been debating for more than 25 years! On this episode we discuss:
– What’s stopping it from happening?
– What are some quick wins you could do now?
– Where have we seen it work?
Soapbox: Episode 9 – The realities of being a CRO
A relatively new term, this job role has a myriad of both possibilities and interpretations. Here we chat with Chris Muir, CRO of Proscope, a Netsuite partner, on what’s involved, what you need to consider and how to make the role a reality.
Soapbox: Episode 8 – The Benefits of Adopting a Growth Mindset and How to Achieve It
In this episode, we talk with our mindset coach, Ilse Passet. At Ice Blue Sky, we’re on a journey of personal and professional growth, and our coach has played a crucial role in this process. Taking this step was a leap of faith, but we realised the importance of discovering the unknown. Join us as we discuss the journey, the challenges, and the significant impact it has had on our business.
Soapbox: Episode 7 – Creating the Commercial Marketer
In this episode we are joined by Richard O’Connor, CEO of B2B Marketing, and we couldn’t believe how this episode flew by! We chatted through how and why marketers need to elevate their conversation to board level and really champion themselves – I feel we may have a part two coming!!
Predictive AI – a way forward for B2B Marketing teams
Oh yes, not another blog on AI.
But let’s start here: You’re in a meeting and the CEO has announced the acquisition of a new company, and they want to integrate them into the marketing plan now, extracting insights from their 2,000 customers so that you can market your solutions to them.
From Passion to Profession: Sydney Bremner’s Journey to Ice Blue Sky
We delve into the journey of a promising young professional carving out a niche in the dynamic world of marketing.
Sales and Marketing – beyond collaboration to true integration
In the modern enterprise software landscape, the alignment between sales and marketing has become more critical than ever. To thrive in this dynamic environment, these two functions must work together to ensure seamless customer journeys, from initial contact through to purchase and beyond.
Soapbox: Episode 6 – Partner Marketing: Does success lie in the “purpose”?
Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring a perspective from large-scale global vendors and localised owner-managed services businesses, coupled with what Ice.Blue.Sky experience as a specialised agency working with vendors and partners alike.
