Canon

Case Study

The Project

This B2B brand became a significant sponsor of one of the top 4 premiership football teams and wanted to communicate the value of that sponsorship to their customer base.

The Challenge

For B2B brands it can be difficult to effectively get your customer base to understand what that sponsorship will deliver over and above social/VIP events.

Quote TBC

Approach

We worked closely with the brand and the team to create comms for the customer base, as well as the fans, to communicate the relevancy of the sponsorship. This included player photoshoots, video interviews, press launches, advertising, email, animations, microsite and events.

Outcome

Customers wholeheartedly supported the sponsorship, and the comms around the project became the highest viewed content. The activation was so successful that the agreement was renewed in 2017.

Our Work

We make your brand have meaning in people’s lives.

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