Here at Ice Blue Sky, we thrive on pushing creative boundaries, blending innovation with strategic thinking. From captivating visuals to compelling narratives, our team is dedicated to crafting experiences that resonate with our audiences across diverse industries. In this interview, we sat down with Oli, one of our talented creatives, to delve into his journey at Ice Blue Sky and how his experiences both within and outside the company have shaped his approach to creativity.
Join us as we explore Oli’s insights on the relationship between his work here at Ice Blue Sky and his personal pursuits in the world of music and art.
Q: What have been your biggest learnings about creativity from working at Ice Blue Sky?
A: Initially, I thought it was all about mastering software, but I’ve come to realise it goes deeper than that. It’s about quickly figuring out the best way to bring an idea to life, whether it’s through a social carousel or an infographic. It’s not just about making things look good; it’s about making them resonate with the audience. Understanding the nuances of design and how it ties into the broader message we’re trying to convey has been crucial. It’s about marrying aesthetics with purpose, finding that sweet spot where creativity meets effectiveness.
Q: How has what you’ve learnt at Ice Blue Sky affected your creative pursuits outside of work?
A: It’s interesting how my job and personal projects influence each other. At Ice Blue Sky, I deal with a wide range of content for diverse audiences, while with my music collective, it’s more about a specific group. The skills I’ve gained at work have given me the confidence to experiment more in my personal projects. It’s like having this toolkit of techniques and strategies that I can apply in different contexts. Plus, being able to draw inspiration from both worlds keeps things fresh and exciting. I’m constantly learning and evolving, which is what creativity is all about.
Q: Could you tell us more about your work outside of Ice Blue Sky?
A: Of course. I’m part of a music collective where I handle everything from organising events to directing creative projects. It’s like building a whole world where music and art come together. From designing posters to crafting social media campaigns, every aspect of the collective is an opportunity to express creativity in different ways. And what’s great is that it’s not just about the final product; it’s about the process of collaboration and exploration. We’re always pushing boundaries and challenging ourselves to try new things, which keeps things exciting.
Q: What perspective has your work outside of Ice Blue Sky given you as a creative?
A: It’s really broadened my horizons. Meeting new people and delving deeper into design and branding has been incredibly rewarding. Plus, connecting with my own audience has given me valuable insights into Ice Blue Sky’s clients. It’s like having this 360-degree view of creativity, where I can see how different pieces fit together to create a cohesive whole. And what’s great is that it’s not just about the technical skills; it’s about the mindset of creativity. It’s about being open to new ideas and approaches, and always pushing yourself to think outside the box.
Q: How has all of that influenced your work here at Ice Blue Sky?
A: It’s had a big impact. Bringing in my experiences from outside of work has helped me approach projects with fresh ideas and perspectives. Understanding both B2B and B2C markets has allowed me to better connect with Ice Blue Sky’s clients and tailor our work to their needs. It’s about finding that balance between creativity and practicality, where we can deliver something that’s not only visually stunning but also effective in achieving our clients’ goals. And what’s great is that it’s a two-way street; the things I learn at Ice Blue Sky also inform my personal projects, creating this continuous cycle of growth and innovation.
