It’s easy in the tech sector to muddle brands, as the dash to sameness has been going on for decades.
Blue anyone?
See what the industry has to say about B2B brand effectiveness:
Listen to our CEO and other marketing leaders discuss effective brand building for B2B brands.
In this episode we are joined by Richard O’Connor, CEO of B2B Marketing, and we couldn’t believe how this episode flew by! We chatted through how and why marketers need to elevate their conversation to board level and really champion themselves – I feel we may have a part two coming!!
Oh yes, not another blog on AI.
But let’s start here: You’re in a meeting and the CEO has announced the acquisition of a new company, and they want to integrate them into the marketing plan now, extracting insights from their 2,000 customers so that you can market your solutions to them.
We delve into the journey of a promising young professional carving out a niche in the dynamic world of marketing.
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